Extra Value Meal

under-sized, but worth quite a few calories

featuring playfully McDonald’s inspired works by Joo Choon Lin, Chun Kai Feng and Chun Kai Qun

Bathed in a light dose of UV light, the framed works in the gallery seem to beckon one’s attention, more so than the 2 monitors placed below eye level, suggesting that the viewer sits. There are at least 8 prints on the wall, 1 paper sculptural piece that resembles an American Happy Meal house complete with withered tree and picket fences, and table with an aluminum tray, paper sculpture shaped like a fast food burger, fries and drink meal.

The humble gallery is nicely filled with new experimental works from the trio who completed Fine Art courses from the Nanyang Academy of Fine Art in 2007. Except for Chun Kai Feng who did a solo show at the Esplanade tunnel-linkway also in 2007, this is the first show Joo Choon Lin and Chun Kai Qun are exhibiting, a sign of commitment to their crafts of manipulative decoupage and printmaking respectively. The stop-motion animation short films created are elementary experiments (compared to their previous works), being more ‘analogous to visual poetry than to prose story-telling’. The rawness, jerky low frame rate, static camera angles show an impatience of the media.

But the low-fidelity of the stop-motion works visually with the more meaningful prints adorning the walls, a potentially explosion of colours if the artist or gallery had access to larger wall mounted LCD screens. By placing the monitors to face each other, one showing a 80’s arcade game styled music, MTV bollywood-styled dance by alternative fast food galore of french fries, patties and burger buns, the other showing transformer fast food toys flying around a stage, strutting their imaginary weapons of make-believe destruction, in Ironman style.

The more successful works in conveying a sense of significance and social message are the multi-coloured edition prints on the wall. While the UV light only enhances the ‘frame’, creating a luminous border, it does little to emphasize the multi-coloured inks in the foreground, if only if they had a darker background to contrast with. These prints are consistent in subject matter, quirky, bizarre in humour and sinister when we relate the effects a typical fast food meal could impact on our calories and nutrition intake, or if we relate it to the book Fast Food Nation (2001) by Eric Schlosser or documentary film Super Size Me (2004) by Morgan Spurlock.

The success of the exhibition seems to hinge on the viewers awareness of Fast Food Nation (2001) and Super Size Me (2004), unless you are a big fan of Sesame Street tongue in cheek stop-motion fillers. Failure to appreciate these two industry shocking readings or exposes, the irony in the prints are severely under-sized. If we were to indicate the amount of calories this exhibition holds in terms of creative-calories one daily needs, the diversity of works nicely packs a couple of meals, but the display, especially the prints could be better and more audience friendly.

60% of daily creative-calories intake.

Extra Value Meal

 

http://extravaluemeal.wordpress.com/

Your MOTHER gallery, till June 30, 2008
91A Hindoo Road
Singapore 209126
yourmothergallery(a)gmail.com
tel: +65 97877874
tel: +65 63963310
by appointment only

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